about indian summer the label


Vision + Values:

My ultimate vision is to remain sustainable in as many areas as possible. My goal is to maintain ethical production and sustainable fashion. Having this value is incredibly important to me and these values are shaping everything I do in this business.


Sustainable Fibres:


Plastic isn’t only present in wrapping or packaging but is embedded into most clothing fabrics such as synthetic fibres. After the clothing pieces were worn once or twice, they were left for landfill. These clothes sit in landfills for thousands of years and release toxins into the soil. So how do I help fix this as a brand? I only ever use the highest quality recycled fabrics. My main goal is to eventual not recycle fabric, but only use fabrics that are biodegradable and have no impact on the environment.


Most recycled fabrics that are used by my business are made from industrial and post-consumer waste such as fishnets, carpets, plastic bottles, and textiles that would have otherwise polluted the planet. This fabric is certified by STANDARD 100 by Oeko-Tex, the world’s leading company in testing fabrics to regulate harmful substances.

With every tonne of recycled fabric my manufacturers create, we save over 7 barrels of crude oil and 5.7 tonnes of CO2 emissions.

But what about the fabric dye? My fabric is dyed with water-based dyes that have achieved accreditation to the Global Organic Textiles Standard (GOTS), OEKO-TEX® and CLEAR TO WEAR certification schemes. Only water-based inks to achieve our swimwear’s rich and vibrant colours. Water-based inks are proven to be a more eco-friendly dying option in comparison with commercial plastisol inks which contain PVC and phthalates that are harmful to the environment + have been linked to numerous medical disorders.


Meet the Makers:

Most garments stocked by my business are made all over the world. Some pieces are handmade locally in WA, some in Indonesia, or even Hong Kong. My brand is made up of incredibly talented seamstresses all over the globe. I’ve partnered up with only the best manufacturers which meet my visions and values as they themselves are concerned with ethics and sustainability, environmental issues and worker welfare. Although due to their change in adopting more ethical Corporate Social Responsibility, the manufacturers I work with have higher prices than other factories who do not consider these same values. I felt it was my responsibility as a small business to support these manufacturers who have lost support due to their higher prices.


Unfortunately, most manufacturers for high-quality garments that are long-lasting are based offshore. Another one of my goals is to become all Australian made, however, at this stage in my business, it is not possible. Australia has wonderful manufacturers, however for what I am looking for in sustainability and eco dyes, the only options are overseas.


Meet the Founder:

My name is Abby, and I am the designer and creator of Indian Summer The Label.


Indian Summer The Label began as a small secondhand and vintage clothing store on Instagram and an app called 'Depop'. Since then I have always been against fast fashion and have recognised the effects the industry has on the environment. I was inspired to make my own clothing line following ethical and sustainable manufacturing as well as working with sustainable fabrics. I also aim to have very limited drops as well as a pre-order option on items to limit waste. My goal is to remain an ethical brand and to keep learning new ways to better my brand as I grow.


I’ve always had a passion for designing clothing and swimwear and have finally had the opportunity to take a leap into the fashion industry. I first started making swimwear designs when I first started high school. I have always had the dream to create a swimwear and clothing label. Fast forwards 7 years, here I am! There really is nothing else that brings me more joy than knowing I can bring out high-quality clothing and swimwear with maintaining my sustainable processes.


Thank you for riding this wave with me, but most importantly, thank you for believing that together we have the capacity to change the world for the better.


Thank you for joining me on this journey!


- Abby xx


On my journey to becoming more sustainable - I have joined the 'Eco Alliance' to make sure all packaging is eco-friendly and biodegradable. This includes the stickers on my packaging which are made from FSC-certified paper, printed with soy-based inks, are acid, lignin and sulphur free and are 100% compostable. In this Eco Alliance I am contributing towards global reforestation as with every order placed, a tree will be planted!